What is Purpose Layer
The Purpose Layer is the connective tissue between your company’s vision and how your people work day to day.
When that layer is strong, employees move with clarity, systems support progress (not friction) and your business can grow without burning out.
I work with founders, COOs, and People leaders to build that alignment across every layer of your organization; from core values to meeting rhythms to AI-enabled workflows.
What I do
Whether you're hiring too fast, drowning in inefficiency, or trying to get buy-in for yet another new tool, I help you cut through the noise and focus on what matters:
-
Aligning your Mission, Vision, and Purpose with how work actually happens
-
Redesigning your org chart and systems for clarity and scale
-
Leading thoughtful, practical AI adoption across your workflows
-
Creating policies, training, and practices that people will actually use
-
Serving as your strategic partner in HR, operations, and internal change
My Core Services
I offer targeted services that help organizations unlock clarity and momentum. Each engagement is designed to jumpstart the right initiatives and create lasting, people-first impact.
Testimonials
"Joseph Ryan is highly esteemed among our team and throughout the company. He is respected not just for his professional prowess but also for his collaborative spirit, reliability, and ethical standards. His ability to navigate complex project requirements and his unwavering commitment to quality have earned him admiration from both peers and senior management."
Dallas Smoke,
Chief Technology Officer
"Joseph is a strategic thinker who excels at analyzing complex situations, identifying key issues, and developing innovative solutions for both the employee and company. His proactive approach to problem-solving has been invaluable in addressing various challenges and driving positive change within our teams."
Kyle Schneider,
Product Team Manager
"Joey and I worked very closely together over the past year and a half while RiverGuide underwent several significant transitions. Among other things, these included the rollout of updated roles and responsibilities for all positions across the company, a wave of layoffs and the promotion of several first-time managers and team leads. Joey was essential to the success of the company throughout all of these changes. He provided industry references and assisted with the updated structure of the company, anticipating employee feedback and thoughtfully addressing any questions or concerns. He skillfully and empathetically navigated the challenging process and communication pre- and post- layoffs. Finally, he compiled resources and led an in-depth training for the new managers, successfully providing them with the knowledge, skills and confidence to become valuable leaders within the company. Throughout all of these, Joey has been an essential resource in guiding the company through potentially turbulent times."
Jessica Mack,
President, RiverGuide
"In addition to his professional and outstanding technical skills, Joe always exhibited a positive attitude and outstanding interpersonal skills. He was well liked by colleagues and very approachable, displaying a genuine ability to motivate, engage and empathize with employees to create a supportive and productive work environment. Joe also is an extremely effective trainer with a unique ability to develop, organize and teach curriculum that engages employees."
Ann Kendall,
Office Manager
